Propaganda

In Propaganda: The Formation of Men's Attitudes, published in Arabic by Dar Rouya, renowned French sociologist and philosopher Jacques Ellul delivers a masterwork of modern social theory. Rejecting the simplified view of propaganda as mere political deception or wartime lies, Ellul argues that propaganda is an indispensable structural outcome of technological mass society. The book analyzes how modern institutions employ psychological conditioning, media oversaturation, and sociological techniques to mold public attitudes and force compliance. Ellul draws a vital distinction between "agitation propaganda" (designed to incite sudden rebellion or action) and "integration propaganda" (aimed at long-term adaptation and passive conformity). With sharp diagnostic rigor, the work exposes how even educated individuals in democratic societies willingly succumb to propaganda to relieve existential anxiety, providing a sobering examination of modern media dynamics and the erosion of human autonomy.

It offers an eye-opening, classic critique of media, sociology, and political persuasion, providing readers with essential tools to critically evaluate mass communication and protect personal intellectual freedom.

Ideal for sociologists, political scientists, media scholars, journalists, philosophy enthusiasts, and general readers seeking an in-depth understanding of propaganda, psychological manipulation, and modern mass culture.