Breakfast Cereal:A Global History

Writer and researcher Kathryn Cornell Dolan presents in "Breakfast Cereal: A Global History" (published under the food history series by the Kalima Translation Project at the Abu Dhabi Arabic Language Centre) an entertaining and innovative cultural and economic study probing one of the most widespread morning habits in the modern era. The book narrates the fascinating tale of breakfast cereals, starting from the health reforms, austere ideas, and strict medical cures of the late 19th century in the United States, through the industrial revolution and colorful advertisements targeting children, to its transformation into a global consumer symbol. Through a dramatic and accessible style blending food history with social anthropology, the author illustrates how these dry grains helped reshape the concept of morning in contemporary culture.

Because it lifts the veil on the hidden and quirky history of the simplest thing we consume at dawn, simplifying how doctors' reformist ideas transformed into a massive global industry.

For food history and cultural anthropology enthusiasts, researchers in advertising history and consumer industries, and anyone passionate about discovering the astonishing stories behind morning details.